What Is the Best Time to Post on Instagram

Scheduling your Instagram posts for optimized times is proven to help you reach more followers and get more engagement on your posts. Well, a lot of sources claim to have the best information on when is the best time to post on Instagram including other specifics as to how to post, where to post, which features to utilize, which niches are the most profitable, and everything by that means.

Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalized best time to post on Instagram. Surprisingly, so much thinking goes into this aspect of the app and it all depends on you. Where you are in the world, the type of content you share, which features of Instagram you’re using and even your target demographic can all determine your ideal posting time. Since Instagram is now prioritizing “new” content on people’s feeds, your best shot at getting your content in front of your followers is by posting when most of them are actively scrolling the app.

In 2016, Instagram introduced Instagram Insights, a tool available to Creator and Business accounts that provides insights into the inner workings of an individual’s account. You can see details relevant to your pages’ activity, your contents’ performance, and even demographic information. This audience data is endlessly helpful for those wishing to scale their accounts for more mainstream success.

What Is the Best Time to Post on Instagram

Following is an overview of Content, Activity & Audience details on the Insights page:

  • Content – this tab allows you to see the calculation of each feed or recent Story post.
  • Activity – on this page, you will be able to see the number of interactions and discoveries your account has seen within a specified amount of time.
  • Audience – this tab provides statistics about your followers at large, such as country, age, gender, and even their most active timeframes.

Out of all three, we’re going to focus mainly on the Audience tab, the Followers section at the very bottom of the Audience tab. The Audience page comes when you switch to a professional account on the settings page as a Business or a Creator account on Instagram.

After reading their short descriptions, choose the one that best compliments and suits you. Follow the prompts as they are provided to you to become a professional account. You are now ready to access Insights. You will be presented with the Insights option on the menu. The Audience tab can be seen on the right-hand side of the screen.

Inside the Audience tab, you can view various statistics about your Followers section. It displays the most active hours of the day, and the week, amongst your audience. Understanding and utilizing this Followers feature enables you to more effectively hold your account for growth.

Audience Insights – Followers

This Followers feature holds some valuable information for your Instagram account. The animated blue bars indicate the volume of activity for your account over time, with the ability to inspect either at a glance (Days) or in-depth (Hours).

What Is the Best Time to Post on Instagram
In the Hours section, you can see this activity measured in 3-hour intervals, beginning at 12 am and ending at 9 pm.
Dark blue shading represents highly active times, while light blue shading indicates inactivity. And with a tap on the blue animation, exact metrics even become available.

Being generally informed about the inner workings of your account and also for increased engagement, this data is incredibly useful. However, it is the only representative of your platform as it currently stands. This can become a bit limited in time, especially for those desiring to attract and cultivate a new fan base. But Instagram is an incredible channel for businesses to achieve their marketing goals its just isn’t enough to post content whenever you feel like it anymore. By planning and scheduling your posts in advance for the best time to post on Instagram, you can boost your engagement, drive traffic, and gain new followers and customers!

Happy Posting !!


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