Instagram has turned into a social media giant and to be a part of it, we need to follow the continually evolving things and stuff to be constantly on the move to catch up with the latest trends and strategies. This is when all the proven growth hacks come into existence to apply on our Instagram accounts to boost our visibility.
With the daily increase in active users number, Instagram is showing signs of exponential growth over the years too. This is the goal of our accounts too to grow significantly!
Have you heard of Growth Hacking?
Growth Hacking is a relatively new term used in marketing that makes increasing importance on growth through creative and minimum-cost strategies. The goal here is to bring in as many users as we can to follow our account. This does not mean that we forget everything about our target audience and start targeting everyone and anyone. After all our main focus is to keep our followers interested and engaged. Thus we should aim to grow our account with as many followers within our target audience as much as we can.
The primary focus in order to achieve our goal revolves around the following hacks:
- Popular Hashtag Search – Using a popular hashtag can help us to grow our Instagram following at zero cost. Search and use the appropriate hashtag for your posts so that it will start to show in people’s news feed and to all interested audiences and it will encourage users to follow your account for more. For eg. #fashion.
- Post Every Day at Optimal Time – You need to make sure that all your content is being posted on the right day and at the right time to achieve the optimal results.
- Good content/description – Craft a story. A story that sells. Be clear about whom you want to target and once you understand your target audience thoroughly, and develop content that matches their needs, wants, and expectations you are good to go.
- Be Consistent – You need to be consistent with whatever your story might be. This is how you are going to grow your brand awareness and get customers to recognize your brand at a glance. Not only that – you will also increase sales, boost your brand engagement, and increase your brand equity.
- Partner with Influencers – Partnering with influencers can provide a quick and cost-effective way to grow your brand through their networks. They are categorized according to their number of following and engagement – which depicts the impact they have on their audience. So according to your budget, you can decide whether you want to go for a micro-influencer who has a smaller number of following versus the big players who have millions of followers.
- Cross-Promote Your Instagram on Other Social Media Platforms – You can use other social media platforms (like Facebook, Twitter, Pinterest, etc.) to grow your Instagram. This is called cross-promotion, and it is a really effective tool to grow your audience pretty quickly. You just need to encourage users to jump into your Instagram account – either through a giveaway, a very engaging post, or some great influencer content.
- Giveaways – They are a great tool for giving your Instagram account that extra little push. By running, contests, and giveaways not only you are growing your Instagram account, but you are also building up your engagement, increasing your brand awareness, and enhancing your brand equity.
- Exclusive Instagram Content – By posting out exclusive content or special offers or giveaways on your Instagram account, you are giving your potential followers a real incentive to start following you. You need to give out certain schemes like promo codes exclusively to engage them to follow you and keep an eye on your Instagram account for upcoming special offers.
The number of followers you gain is significantly impacted by the type of industry you are operating, the products you are selling, and of course by how many of the above hacks you put into use. But these are tried and tested hacks that you can implement for your Instagram visibility and growth.