Instagram uses an algorithm to evaluate content that is uploaded. This means when you open your Instagram app, it will open to its main page which is the feed of posts from people you follow and some ad posts or promotion posts. Now if you’re following hundreds of people on Instagram, there arises a possibility where you won’t have the time to see every picture on your feed posted from every account you follow. Also, not all Story posts will be promoted on the Instagram Search Feed. This is where the Instagram algorithm comes into play.
How to make maximum use of the Instagram Algorithm:
- Public Account – Make sure your account is public so that people can see your content every time it’s posted.
- Regular Posts – Make sure you upload your Story and other posts regularly at least one to three times a week. The more you post and the more active you are on the app, the more Instagram followers you can potentially gain. The Instagram algorithm takes into account how consistently you are posting content. Posting regularly gives you higher chances of being featured on the Search Feed making more people click on your profile.
- Use “Right Hashtags” – Using the right hashtags will help you to get more likes on a post promoting your business or blog. You should use the hashtags that most relate to the content in your photo as well as the content on your blog. On Instagram, while you are adding hashtags to your post, it will show you how many times that hashtag has been recently used.
- Upload Your Content at the Optimal Time – The best times to post are typically early morning, mid-day, and early evening. Many people are accustomed to just posting when the idea or moment hits them, however, it is suggested that waiting awhile could make their post perform better. Make sure to be posting at high-traffic times on Instagram to ensure that your content can reach the largest number of users. If more people are on Instagram at a high-traffic time, that means there are more people available to view your content.
Whatever tactic you choose to focus on to improve your algorithm, the most important thing is to keep engaging with your audience at the heart of your strategy.
Building a genuine relationship with your followers is the most powerful way to “hack” the algorithm and, most importantly, it will work wonders for your brand too.